SEGMENTATION CALCULATOR

This calculator allows you to analyze and understand the number of customers by level of profitability. In this analysis, it is possible to divide the customers of a business into three groups: Profitable Customers, Neutral Customers and Loss-Making Customers.

With the analysis of the calculator, it becomes evident that it is extremely important to understand the individual profit each customer provides, so that it is possible to take measures that transform loss-making customers into profitable ones.

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